![]() ![]() See you on November 16th! All you need to bring is yourself and your lunch. Stay tuned to our newsletter for future events and announcements. Here’s a step-by-step process on how to discover your product’s aha moment: 1. The videos accompanying the case add to the vividness of the experience.īy signing up you will automatically become a member of the RSM Case Community, a community for RSM faculty and staff who are interested sharing experiences and exploring ideas for case writing and teaching. This gradual build-up and an epiphany at the end promise an engaged, rewarding and memorable learning experience. Do you remember experiencing an unforgettable Aha moment in your life A time when something became so clear to you, the realisation was simultaneously. While the set of actions that define a company’s Aha. By the end of the class students arrive at conclusions that are different from what they expected at the beginning of the discussion. The Aha Moment is an effective framework for simplifying the problem of improving retention to one that is measurable and actionable. The TomTom case has several aha! moments. Many of us help peers experience aha moments. Removing barriers or bottlenecks in the user experience. The author suggests that finding the aha moment for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants. Creating such a moment requires deliberate groundwork as well as the skills to facilitate a discussion that will lead to the desired learning results. talk about ''generating aha experiences in others'' in all directions. An aha moment is the moment your users realize the value your product provides. On the contrary, it’s the culmination of intensive thinking, discussing, debating, shifting perspectives, and overcoming one’s blind spots. Students leave the classroom exhilarated and take away a lasting impression of that epiphany experience.Īn aha! moment doesn’t ‘just happen’. Such moments are the crux of many good case discussions. The outcome is unexpected, yet it makes perfect sense once revealed. ![]() Este concepto utilizado dentro del growth hacking se basa en las emociones y el factor sorpresa. He will share where he got ideas for the aha! moments, how he crafted them into the case, and how he brings them to life in class discussions.Īn ‘aha! moment’ is a moment of sudden realisation, one of eye-opening surprise when everything falls into place. El ahá moment o efecto eureka es ese momento súbito de percepción, descubrimiento o comprensión que experimentamos cuando entendemos algo que hasta entonces nos era desconocido. Its not a rational analysis of the products capabilities but a. In this brown bag seminar one of our most experienced case teachers, Steven Sweldens, will talk about how he created aha! moments in his prize-winning and bestselling case “TomTom: Mapping the Course from B2C to B2B”. The Aha moment is when a user suddenly realises the core value they get from a product. Should you have any questions, please email anytime. SIGN UP by sending an email to with your name and affiliation. Hybrid workshop (offline & zoom stream): Wednesday, 16 November 2022, 12 :00 - 13:00. ![]()
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